A District Filled with Good Times and Great Opportunity
Stay Connected: Follow us on Twitter Find us on Facebook
Home Memberships Partnerships Events About Volunteer Opportunities Contact

Mississippi Earthtones Festival

Vendor Info and Green Rules & Regulations

FESTIVAL DESCRIPTION: The Mississippi Earthtones Festival is part of a larger statewide celebration, called It’s Our River Day, started by then-Lt. Governor Pat Quinn, in 2007. The goal of this day is to promote education, recreation, and conservation regarding our state’s waterways. The Alton event is presented by Alton Main Street and the Sierra Club. The event attracts thousands of people annually, and features over 50 vendors & exhibitors. It is the principal destination in our area to learn about environmental issues and solutions in a fun, family-friendly atmosphere of celebration. Live entertainment, a river litter clean-up, local food & beer, themed interactive art exhibits, and hands on activities are also an important part of the festival.

WHO ATTENDS: A diverse population of all ages, with lot of families who seek GREEN information and fun while listening to live music by the river! We also draw many visitors who are new to the green movement, making the festival an ideal setting to promote your product or service.

VENDORS SELLING PRODUCTS: Vendors are encouraged to use natural, organic, and local ingredients. Those with affordable prices ($5-$40) do well. Promoting higher-end products is encouraged but on site sales will most likely be limited. However, the MEF is an ideal venue to collect contact information for future promotion.

ENVIRONMENTAL RESPONSIBILITY: Vendors are strongly encouraged to offer products and services that are in keeping with the environmental spirit of It’s Our River Day and the Mississippi Earthtones Festival.

  1. “Green" products: as not to aid any company in "green-washing" their product or service we have come up with these quality control stipulations that your product must encompass one or more of the following:
    1. A product that is bio-degradable, organic, locally-made, or uses all-natural ingredients
    2. A product or service that results in significant energy savings
    3. Handcrafted items using recycled, up-cycled, or reclaimed components
    4. Informational booths relating to water quality issues, native plants & animals, environmental activism
  2. Help reduce your environmental impact by minimizing the number of printed materials and by collecting email addresses for future electronic (paperless) promotion
  3. No Styrofoam containers will be allowed because this material is very hard to recycle and never breaks down in a landfill. If you need help finding an alternative to your food and drink containers (made from compostable or recyclable materials (plastic #1-7, but not #6), please contact us in advance.



The Festival will feature 4 zones that better serve both the vendor and the public by grouping vendors and activities together who will depart at the same time.  

Zones: Art Zone, Kid Zone, Adult Eco-Zone, Food & Beverage Zone



All vendors who have content-specific, educational, hands-on activities for kids will receive special distinction via placement in the passport that families will be following throughout their visit. Families will come to your booth, do your activity, get their passport stamped, and move on. After they go to at least 7 booths, they are eligible for an eco-friendly prize. Vendor must provide programming content of substance.



  1. Festival held rain or shine - VENDOR FEES ARE NON-REFUNDABLE
  2. Food items and beverages CAN NOT be sold or given away by a non-food vendor
  3. Absolutely NO Styrofoam containers are allowed to be used
  4. Vendors are encouraged to NOT hand out promotional items made of plastic. If you are in need of eco-friendly promotional products, please purchase them through a local company: Logo-It - www.wecanlogoit.com / 618-462-1899 or Schwartzkopf Printing - www.schwprinting.com / (618) 463-0747
  5. Vendor recycling is expected, containers will be provided.
  6. Registration is open to non-profit organizations and for-profit companies that have a eco-friendly product or service to sell or promote
  7. Mississippi Earthtones Festival committee reserves the right not to accept vendors that are incompatible with our mission: a full refund will be issued if registration is not accepted
  8. Vendors will be allotted a 10' x 10' space; no tables, chairs, or tents are provided
  9. All vendor activities must be confined to their allotted space: adjacent booth spaces are available for an additional fee
  10. ALL TENTS MUST BE SECURED AND WEIGHTED DOWN FOR SAFETY REASONS – acceptable methods of weighting your tent include: Sand bags, cinder blocks or water ballasts tied to the legs 
  11. Each vendor is responsible for his/her booth and all items in it
  12. Booths must be ready to open by 12pm and remain open until either, 6 or 10pm
  13. Vendors must comply with all rules & regulations of the City of Alton


Draft Schedule*

10:30am-12pm             Booth Set Up

11:45pm                      Alton Fire Dept. / Mad. Co. Health Dept. inspections

12pm                           Festival Opens

12:00-10:00pm             Live Music

4:00                             Conservation Leadership Awards

6:00                             First tier of vendors/exhibitors can leave

10:00                           Festival ends; all remaining vendors/exhibitors can leave

*subject to change as committee deems necessary


Thank you very much for your cooperation and participation,

Sara McGibany – Executive Director, Alton Main Street


Christine Favilla – Three Rivers Project Coordinator, Sierra Club – Piasa Palisades Group